Marketing Assignment Example | Topics and Well Written Essays - 500 words

Marketing - Assignment Example Martha should subdivide the market further. There are a lot of professional women who does not stay at home and who are equally busy as men. There are also students, single women, etch. What Martha should initially target are the house wives who stays at home that takes care of the children. They are the natural market of Trap-Ease it protects the infants and toddlers from the threat of poisoning of other rodent control products. But Martha should not stop with the mothers, she should include the fathers too which is another segment of the market. In fact, the right market segmentation for the product is not merely stay home housewives but should be parents. But given the outlay of the investors that she needs to recoup, this market segment may not enough to cover the cost. So she should expand her market to other segments like business establishments who has the same need for rodent control. This is a promising market for Trap-Ease as the product is nicely designed that would not be an eye sore in a corporate setting. Also, it is ideal for this market for it will spare the workplace from the foul smell of a rodent brought by other similar product category. 4) Describe the current marketing mix for Trap-Ease.