Amy’s Bread Essay

Strengths Amys entrepreneurial spirit spiel Kim Dupree-excellent right-hand managing director Already has about 50 wholesale customers, plus 30 on a waiting list Company is finally turning a simoleons Positive work surround (5 day work week, better pay than competition, benefits package, 401(k) plan, employees granted to speak freely, low turnover) sell business allows for higher profit margins, and now represents 25% of Amys business Good niche product mix-high quality bread products, micro-bakeries Makes herself operable to the press/public, leads to word of mouth advertising Can now secure bank financing ascribable to Amys proven track record Wholesale business (representing 75% of the business) is more stable than sell business.Opportunities Much higher profit margins in high-end breads (black olive, apple walnut rasin-$2.40 wholesale, $3.40 retail profit with the high-end breads vs. $1.71 wholesale, $2.60 retail without high-end breads) Retail business (currently 25% o f business) allows for higher profit margins and payment is only in cash Hiring another manager could allow Amy more time to run the company Buying thirty-first street location would allow for production facility expansion and the ability to cater to customers currently on the waiting list Leasing the fifteenth street location could allow some(prenominal) retail and production expansion.Weaknesses Bakery industry is highly agonistic with low wholesale profit margins NYC locations ar very expensive Higher labor costs due to hand-production techniques (35% of CGS) Ingredient prices are volatile Ingredients are more expensive than the competitions CGS is 65% of net sales Competitors can enjoy better economies of scale due to automated production and cheaper ingredients 75% of the business is through lower-profit wholesalers Current production location is too small to meet growing demand.Threats fast trends (i.e. Atkins diet) could affect consumer demand for bread.Mission To produce high-quality, handmade breads for wholesale and retail customers through our retail locations and house-to-house deliveries.Objective Amys Bread has seen steady growth over the last few years. This success has overextended both the employees and the warehouse space. Amy is looking to move operations to one of two locations a building on 31st street, or one on 15th street. The 31st street location would allow Amy to expand her wholesale business and allow her to invest in a property instead of leasing. Amy should also look into adding a manager to allow her the time to focus on the overall business. Her most profitable bread lines are the high-priced breads, she should look into increasing the number of high-priced bread. Eventually, Amy should consider opening small retail locations in New York City.