International Marketing Assignment Example | Topics and Well Written Essays - 4250 words

Intertheme Marketing - Assignment ExampleA topic of scholars states that this system can be traced back to 6000 years back (Kapil, 2011). International marketing generally involves recognizing the fact that people across the mankind have polar needs and requirements. In simple terms, it is defined as marketing across the national borders (Campbell, 2009). In this paper, such difficulties go out be uncovered and along with that solutions to those problems will be also highlighted. obscure from that, the significance of important tools such as multinational marketing information system (MMIS), IMC etc. will be also highlighted. The firm chosen for this purpose from the UK market in Vodaf angiotensin converting enzyme and the BEM (Big Emerging Market) selected for the company to come out is Brazil. Investigation on Vodafones international heading have shown that the company is yet to make its presence in the Brazilian market and Brazil being one of the largest country with emer ging economy is a justified choice. Question 1 Trade is becoming increasingly global and is increasing in sur cheek at a robust rate. A number of reasons for this are responsible. One of the most evident one is the progress of technology. The improvement of transportation and communication system has provided companies with heap of opportunities and that made business and trade more practical (Nelson, 1999). The rapid expansion of business houses across the national borders has also tendered opportunities for the customers to avail the ruff products of different countries. The level of competition has also increased due to globalization as firms compete to produce the best product and offer the highest quality services (Onkvisit and Shaw, 2004). However, an organization operating in the overseas market has to guinea pig certain difficulties in getting accustomed with the situation of the target country. The issues arise in the form of ethnical differences, language differences a nd differences in the market characteristics. Although, the problems mentioned above appears after the beginning of operation, but prior to that a number of issues also take place during the phase of market research. An international company might also face difficulties when attempting to research the market for a product or service (Holmquist, 2012). Vodafone is a telecommunication company and indeed the telecommunication sector of Brazil needs to be evaluated. Large companies across the globe have set that international markets offer huge potentiality for the success of a business. In terms of the market size, countries such as India, Brazil, Russia and China are huge. Furthermore, the purchasing power of the consumers belonging to these countries is significant. Despite that, a company has to pile with a number of difficulties and complexities when attempting to research the market for a product or service in the chosen country. immediatelyadays, companies and other establis hments use marketing research techniques so as to manage and minimize the risks associated with the market (Linder, 2006). some(prenominal) studies have shown that companies do not spend much amount in developing products that market research indicates will be unsuccessful in the market. However, it is also true that marketing research at clock did not shows proper results. The marketing research process is costly and at times produces results that are questionable. Now for Vodafone to enter the Brazilian market with its telecommunication products, it needs